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Brand of the Week: Chinatown Market

You’ve probably noticed the humble yellow Smiley face making a resurgence lately.

Brand of the Week: Chinatown Market

The now-cult LA-based streetwear brand and bootleg label Chinatown Market is the brainchild of Mike Cherman, which since launching in 2016 is turning fast fashion literally on its head and spawning a devout following in the process. Tapping into the rebellious spirit of New York’s Canal Street – a place where Cherman spent many afternoons with his dad as a kid – think of it as taking the most in-demand references and viral moments in popular culture and mashing them together.

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March 25, 2022

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