John Elliott was formed in the spring of 2012 as a concept with his best friend and business partner, Aaron Lavee. They delivered their first season in the spring of 2013. It was a lifelong passion project. The brand is the result of the founders solving the problems they had with their own wardrobe. It started with basic categories and focused on creating functional yet modern fits with unique fabrics. They pay attention to details that matter. Their french terry is custom knit in the US to their specifications. Their zippers are sourced from RiRi in Switzerland. And they travel to Japan to source and develop fabrics.