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Brand of the Week: P448

Where Italian craftsmanship meets forward-thinking design.

Brand of the Week: P448

In the late '80s, designer Brian Atwood and his friend started P448—a brand that would become synonymous with great sneakers. Their initial concept was to produce athletic kicks for basketball, but eventually, the idea was expanded to include lifestyle products like skateboards and sandals.

With its origins in California, P448 was inspired by street culture and fashion. The sneakers are emblazoned with colorful patterns of dots and stripes set against black or blue suede leather; they're also adorned with low-top lace-ups, high-tops, mid-tops, and lows.

By the end of the '90s, P448 had over 20 different product lines—ranging from apparel to footwear. Today it's still a brand that produces some of the best sneakers on the market (and those are just what we reviewed).

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April 11, 2022

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