Sadire was created by Dan Hoban during a period of his life where he was struggling heavily with depression. Sadire was a way for him to deal with some of those negative thoughts, and it started quite literally as "a sad kid going to his local t-shirt shop and putting his emotional poems on a shirt" and then quickly evolved into something much more. Sadire stands for Sad Attire and Satire and is an imperfect combination of humor and sadness. Sadire is a way for people to not only deal with sadness but to find humor in it.