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Brand of the Week: Amundsen Sports

Today relatives of Roald Amundsen produce heavy-duty outdoor sports clothing with a historic twist.

Brand of the Week: Amundsen Sports

Amundsen Sports was founded in 2010 by Jørgen Amundsen based on his family heritage. Jørgen based the brand on an old family member, Roald Amundsen, who was a Norwegian explorer and a key figure in Antarctic explorations. And his accolades are almost hard to believe. He:

  • Conquered the North West Passage
  • First man to set foot on the South Pole
  • First to circumnavigate the Northern Hemisphere
  • First man to Fly across the Arctic Ocean via the North Pole
  • First man to fly from Europe to America

Amundsen’s take on outdoor is not like the others. Their sportswear is designed so you can conquer the highest mountains in the harshest conditions. But they also believe that being an “outdoor brand” is not all about being extreme and pushing the limits. It’s also about having fun and enjoying nature as one big playground.

With timeless sportswear of real quality, they take their products seriously. They continue to not lose our sense of Roald’s wonder, and never forget that nature is best enjoyed in the company of good friends.

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March 28, 2022

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