Don't have an account?
Sign up
Subscribe for updates:
Building off of last week, Paris Fashion Week closed out with legendary looks…
Continuing a major week in fashion history, we saw a ton of looks that were unique, colorful, and out of the ordinary (in a good way). Paris Fashion Week was momentous, especially since the last few years have been more than meh. Is it the rise of Virgil that caused fashion to look through a different lens? Maybe. And I’ve got a few brands that I felt really exemplified what fashion will look like in a few years.
Originally designed as a menswear brand, Casablanca has caught fire through the work of Charaf Tajer. He’s a Parisian designer and started the brand in 2018. After just a few collections, the brand is now in 200 stores worldwide and is celebrated among the most notable celebrities globally.
This year he made an effort to expand the brand’s offering beyond its signature colorful print shirts. The SS23 show was a psychedelic ranch with four real horses. The collection was inspired by his month-long trip to the west coast of Mexico which he stated: “has no tourists but ranches.”
This was a massively standout collection. The aesthetic included cowboy shirts and chaps influenced by the local Mexican culture while keeping the brand’s signature retro aesthetic.
I love a few things about Marine Serre. For one, the founder is a former athlete and that is exemplified through all her works over the last few years. But the most important thing is her creation of the garments. Using end-of-life materials is fundamental to her brand. It takes on a radical approach to sourcing the fabrics, production, and design process.
The State of Soul collection for SS23 tapped sports with a mesh of swimwear and bodysuits. And the collection referenced upcycled materials, like secondhand jeans and T-Shirts. The whole concept was to have the designs work for everyone, not just athletes.
Kenzo was founded by the late Japanese designer Kenzo Takada and was known for using his Asian and Japanese influence with a mix of European fashion. So artistic director Nigo wanted to continue Kenzo’s annual themes and retro styles.
“I want people to understand the direction I’m going,” he said during a preview a few days before the show. “So it’s a natural extension of what I did last time, but appropriate for the summer.”
Nigo found photos from the archive of a previous show from the 80s that showed preppy and retro styles. So he used college aesthetics for the runway show.
Loewe is one of the biggest luxury fashion houses in the world, and Jonathan Anderson blew it out of the water by portraying nature and technology in unique ways, but also providing a rollercoaster ride. Some say this was the strongest Loewe collection to date.
Anderson collaborated with Paula Ulargui Escalona, a Spanish fashion designer who had been experimenting with growing plants on fabrics, and that’s the concept they sued to create Loewe’s clothes and shoes. Loewe plans to install displays in stores and sell seed packets alongside clothing.
So that closes out Paris Fashion Week! And boy was it a doozy. This is where I’d like to see fashion go… expression, with nature and sustainability in mind. Seeing brands out this in full focus has been refreshing and I’m excited to see what’s next.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
