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How Telfar Is Making A Statement In The Tokyo Olympic Village This Year

Fashion in the Olympics? Sounds weird, but we’re seeing some cool stuff come out of it.

How Telfar Is Making A Statement In The Tokyo Olympic Village This Year

If you’ve been living under the rock, then you probably haven’t been paying attention to the Olympic trials.

Tons of news has come out of the trials already… the world record for shotput was beaten after 31 years, Ryan Lochte bracing us with his presence and saying “jeah” again… and fashion?

Yes, that’s right, fashion. The history of the Olympics has proved to be a ground that a ton of fashion designers want to be a part of. We all know Ralph Lauren routinely designs for Team USA, and Stella McCartney developing Great Britian’s wear in 2012 and 2016. And recently Kim K being the exclusive undergarment provider for women in the US.

But, a new designer has joined the ranks. Telfar Clemens announced that he’d be sponsoring and designing uniforms for Team Liberia. Telfar’s name should be familiar to anyone with knowledge of new and upcoming designs. He’s emerged as one of America’s most exciting designers thanks to his signature vegan leather tote bag. It’s been dubbed “the Bushwick Birkin,” and that shouldn’t be taken lightly. Telfar bags are extremely difficult to get ahold of with some purchases taking a year for you to receive them.

telfar olympic village
Jason Nocito

The five track-and-field athletes representing Liberia will be outfitted by Telfar, who is a Liberian American. One of the runners, Emmanuel Matadi, hatch the idea after his girlfriend kept talking about the Telfar bags. He reached out to Telfar Clemens and he was immediately on board. What makes this interesting is that the cost of sponsorship is extremely high, and the fact that he hadn’t designed athleticwear before could provide a daunting task. But Clemens isn’t phased and created 70 pieces for the team; including sweats, unitards, duffel bags, and even track spikes. The Liberian flag is featured throughout, along with Telfar’s logo.

Clemens will be releasing pieces inspired by the Olympics so the public can buy. This has sparked an interest for him to add athleticwear to his collection for good.

“These are clothes we want to sell for the rest of our lives,” Telfar recently said in an interview.

So keep an eye out for Team Liberia during the Olympics to get a chance to check out some of the looks. You won’t want to miss it.

All, Story of the Week


March 27, 2022

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